When They’re Constantly on the Go, the Best Way to Reach Your Customers is Often Right in the Palm of their Hands.
41 million people text daily. 123 million people send at least one text per month. 60% of mobile phone users carry their device at all times, including in the home. Yet, currently only 5% of contact center operations offer SMS (short message service) as a standard channel of communication.*
Improve loyalty and satisfaction by communicating with your customers wherever they are via their preferred channel with SMS InteraXions. Improve retention by leveraging automated and agent-generated SMS-based content that strengthens the relationship between you and your customer. By letting your customers choose to receive appropriate messages via text, you can provide relevant communications when they need them most – through a portable medium.
Completely integrated into a multi-channel architecture, SMS InteraXions provides the broadest range of functionality across the SMS application spectrum. Recommended text message communications generally fall into three main categories:
Update
An opt-in text message that provides convenient and timely – but not urgent – information to on-the-go subscribers.
Marketing
An opt-in text message that provides subscribers with a call to action for exclusive marketing deals, specials, or promotions.
Alert
An opt-in text message that provides urgent, relevant information to a mobile user.
Some examples of specific types of text messages:
| Product Support |
Relationship Building |
Communications |
| Sales Promotions |
Appointment Reminders/Confirmations |
Recall Alerts |
| Order Confirmations |
Renewal Reminders/Confirmations |
Event Alerts |
| Product Locator |
FAQ/Ask the Expert |
Email Follow-up |
| Recipes |
Help Desk Notification |
Notifications |
Examples of potential uses for SMS communication:
- A mobile user receives a promotional offer and makes a purchase as a result.
- A mobile user texts your company indicating a problem with a product. An automated text response is generated back to the mobile user with a phone number to contact for immediate handling.
- A mobile user lands on your website where she/he enters a question/request and her/his mobile phone number. You respond within minutes to that mobile number via text.
By leveraging text messaging to automate a subset of customer communications that currently require representative involvement, your organization can reduce the cost per contact of these simple interactions by up to 95%; all the while transforming your customer interactions from reactive to proactive and communicating time-sensitive and critical information immediately and interactively.
To learn more about SMS InteraXions and how it can help your company achieve results, contact us at 1.800.2Telerx or email us at solutions@Telerx.com. |
